Welcome to episode 5 of The Passive Project Podcast.
In today’s episode, I’m talking all about how to find or pivot your niche!
Everybody always talks about niche.
“The riches are in the niches.”
“Niche down.”
But what does all of that actually mean? And how can we do this in a practical way?
Today, I’m sharing the 3 steps you need to take in order to FINALLY identify or re-identify your profitable niche.

Funnel Blueprint: Instant Download
Want to make more sale of your online course, membership, or digital product? You need a funnel that converts!
Get my exact Funnel Blueprints for your automated sales funnel. Uncover the #1 tip that guarantees your funnel success (or means zero sales!). And get the easy setup with my software and tech recommendations!

Listen, Review, & Subscribe On:
You might also like:
- Episode 213 | Instagram in 2025: What’s Actually Working? [Mallory Rowan Takeover]
- Episode 212 | From $0 to $5M in Brand Deals with Justin Moore
- Episode 211 | The Digital Product Sales Hack You’re Probably Not Using
- Episode 210 | Hogs and Swifties? Identity Marketing Explained, with Veronica Romney
- Episode 209 | What Worked (and Didn’t) in Kate Scott’s Business in 2024 [Interview]